Mad Studio was tasked with rebranding the four ale house restaurants owned by Breckenridge-Wynkoop. A major part of the project was to unite their online presence.
Ale houses are places to gather with friends, relax and share a good time. They are not pretentious or arrogant. As a result, we designed an image-forward and community-oriented look and feel.
The layout focused on getting users to two main things: reservations and the menu. It also encouraged users to spend more time on the site by highlighting the local events, brands and efforts of the individual restaurants.
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Agency: Mad Studio
Client: Breckenridge-Wynkoop Restaurant Holdings
Art Direction: Elysia Syriac, Monique VanAssche
Design: Elysia Syriac & Lisa Wright
Development: Carbon 8
Copywriting: Jay Roth
Photography: Marc Piscotty