The Western: An Epic in Art & Film was an exhibit like no other at the Denver Art Museum. It was the first exhibition to examine the Western genre and its evolution through the lens of fine art, film, and popular culture.
To communicate the difference of this exhibit, the concept for the marketing was to use a famous Western film still. The cost of licensing prevented any opportunity for that. But following the idea a bit further, we designed the marketing in an vintage Western film style.
This was the first time the Museum used original artwork to market an exhibit. I illustrated the main image inspired by classic Western films. The iconic setting of Monument Valley with a man’s shadow coming toward you. A simple color palette grabbed the viewers attention.
In addition to all the on-site and out-of-home marketing materials, the team got to work with Frost Motion to create a commercial for the exhibit. It was incredible to see my illustration expanded from a single image to a complete world.
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