The Perfect Match
Building a gameshow to grow product engagement
CHALLENGE
Increase customer engagement with Adobe Stock Photos.
RESULTS
After a variety of strategic experience options were presented, the team developed a 70’s theme game show called The Perfect Match. It was inspired by classics like The Match Game, Password and Pictionary, the team developed – from scratch – a a game where designers create brand-inspired moodboards and their 'Clients' would try to guess the answer.
The show was developed during the pandemic and each endpoint (including each team member) was remote and maintaining a high production value was critical. I figured how the game would be operationally sound for live production and build intake system to handle any number of submitted mood boards.
Areas of Focus
Events, Community Engagement, Operations, Production
Team
Team Lead: Rachel Elnar
Sr Program Manager: Elysia Syriac
Director: David Carr-Berry
Sound Design: Nate Beltz
Line Producer: Heather Lynn
Marketing: Eva Crawford
Expert Planning
Multiple live engagement programs meant building a systematic schedule to operate efficiently.
Onboarding
Developed the training process for show participants to get them show ready within a few hours which included ‘how to play’ documentation and practice rounds.
Iterate
Taking the lessons from Creative Jams, I built a complete intake system in just a few days and then were able to remove the roadblocks and pain points unique to the game.
Innovate
Using Adobe XD's co-creation feature, participants could build a mood board live while the game mechanics stayed intact.