ELYSIA SYRIAC
The Perfect Match
Building a gameshow to grow product engagement
Areas of Focus
Events, Community Engagement, Operations, Production
Team
Team Lead: Rachel Elnar
Sr Program Manager: Elysia Syriac
Director: David Carr-Berry
Sound Design: Nate Beltz
Line Producer: Heather Lynn
Marketing: Eva Crawford
Expert Planning
Multiple live engagement programs meant building a systematic schedule to operate efficiently.
Onboarding
Developed the training process for show participants to get them show ready within a few hours which included ‘how to play’ documentation and practice rounds.
Iterate
Taking the lessons from Creative Jams, I built a complete intake system in just a few days and then were able to remove the roadblocks and pain points unique to the game.
Innovate
Using Adobe XD's co-creation feature, participants could build a mood board live while the game mechanics stayed intact.
CHALLENGE
Increase customer engagement with Adobe Stock Photos.
RESULTS
After a variety of strategic experience options were presented, the team developed a 70’s theme game show called The Perfect Match. It was inspired by classics like The Match Game, Password and Pictionary, the team developed – from scratch – a a game where designers create brand-inspired moodboards and their 'Clients' would try to guess the answer.
The show was developed during the pandemic and each endpoint (including each team member) was remote and maintaining a high production value was critical. I figured how the game would be operationally sound for live production and build intake system to handle any number of submitted mood boards.