Strategic
Initiatives
that Scale

“This program needs to scale,” are infamous words. This does not happen overnight. It happens by building systems, reviewing their viability, removing roadblocks, and constant iteration. I aim to develop programs that are designed to grow and respond to demands without having to fundamentally change the system architecture.

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Take an in-person program and make it virtual, they said. Find ways to simplify the program so we can increase the number of participants, they said.

 

And while you are at it…increase the frequency of them as well while maintaining the team's size.

I was a core part of the Adobe Creative Jam team that helped achieve all those successes. My role was operational – developing the systems and workflows that allowed the program to go from 30 students up to 2000 as well as taking a cadence of events from 150 to 25 events each year. (Note: each event requires two shows.)

The secret sauce

FORMALIZED SHOW FORMAT

By customizing a template of an event we reduced planning from 6 weeks to 3 weeks and increased overall cadence from 1-2 a month to 3-4.

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Game shows hold a special place in American TV’s memory. I remember fondly watching The Price is Right, wondering if I would ever “come on down!” Furthermore, I never thought I would be part of a team that would create a game show from scratch. 

 

The core function of my team at Adobe is to improve customer engagement with the software. In the early months of 2021, we were challenged to engage customers with Adobe Stock, the company’s stock photo website. It was decided that the team would develop a 70’s theme game show called The Perfect Match.

Inspired by classics like The Match Game, Password and Pictionary, the format developed into a game where designers create brand-inspired moodboards and their Clients would try to guess the answer. 

It was a tall challenge to bring this complex idea to life with all endpoints being remote and maintaining a very high production value. The team rose to the occasion and the program is rocking it. 

 

My role for the team was figuring how it would all work in the backend so that the program can handle any number of submitted mood boards.

Behind the scenes secrets

DETAILS, DETAILS AND MORE DETAILS

Timelines & Project Management:
How does this event work in conjunction with other events? How can we efficiently leap frogs show timelines? I aligned the schedules and formalized the show cadence to help use the team’s time efficiently. 

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Bordo Bello was an annual skateboard art show hosted by AIGA Colorado, which worked with artists to create a collaborative exhibition of skateboard decks in celebration of the colorful Colorado lifestyle.


I was Bordo Bello’s director from 2009-2013. Each year, we worked with a different local artist to create the look and feel of the event.

My role included art directing and overseeing the design and implementation of all the various elements, as well as managing the event as a whole. 

In addition to the massive community success, the result was a fundraising event structure based on artist engagement. I built a toolkit for other Bordo Bello’s to happen in other communities and was able to repeat this event format easily with another event, Chaircuteire, with resounding success.  

Check out these numbers

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